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Our collaboration with Carhartt Work In Progress spanned several years and included three major projects:
1. Carhartt WIP Street Night
2. Carhartt WIP Days
3. Carhartt WIP x Ninja Tune

Carhartt WIP Street Night - Scope of Activities:
- Developing the concept for a music event that reflected the brand's heritage and integrated elements of street culture.
- Coordinating partnerships with the Peryskop music club and Bulldog Barber.
- Organizing a photo exhibition of Carhartt WIP at the club and creating a special "barber corner."
- Promoting the event online (Meta Ads, contests) and booking artists, including five-time Polish IDA DJ Champion Falcon1.

Carhartt WIP Days - Scope of Activities:
- Organizing a Carhartt WIP photo exhibition at the ATE physical store.
- Developing the creative and graphic concepts, as well as promoting the event on social media.
- Partnering with Red Bull to enhance the event's appeal.

Carhartt WIP x Ninja Tune - Scope of Activities:
-
Selecting artists (Miętha, 1988, SpisekJednego) and negotiating collaboration terms for promoting the Carhartt WIP x Ninja Tune collection.
- Producing photo shoots in multiple locations across Poland (Warsaw, Wroclaw) with local photographers.
- Managing social media campaigns: scheduling content posts by artists to align with the collection's launch, building excitement for the limited-edition merchandise.

Client
Carhartt Work In Progress
Release Date
2018 - 2021
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